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Seven questions
copy editors should ask of every story
1. How's the macro -- the big picture? The story should
give people a good idea of an event or circumstance. Here, the
editor stands in for readers, making sure they will have enough
information to form an opinion about something. This includes
organization, seeing that first things come first and that fuzzy
points are cleared up with examples or revisions by the writer.
2. How's the micro -- the details? Nail down everything
from grammar and punctuation to names and addresses. Check every
letter in every word for spelling. Check every sentence to see that
it captures nuance and that it reads right. Look for holes in the
story and for things readers might not understand.
3. Does the math add up? It is dull and dangerous work.
But everybody knows reporters flunked out of business school; that's
why they are reporters. A recent example: "The result was a
47-point outburst by the Ayden sophomore in a 92-86 victory for the
Lancers. He hit 18 of 25 field goals and 9 of 12 free throws."
Do the math. It is 45 points: 18X2=36+9=45. Some three-pointers? Not
in the box score. Something is wrong. (To make it even worse the
headline said 48.) And remember, nobody does percentages right.
4. How about transitions? After you understand a story, it
is difficult to see the need for transitions. You see the need for
them on the first read-through. Therefore, get the transitions in
then, or at least note their need, to make sure the story flows from
point to point.
5. Can the lede be sharpened? Does it focus on exactly
what the story is about? Is there secondary information that could
be left to later. Is necessary attribution there, but unnecessary
attribution left until later--or not at all?
6. Does the headline do the job? Many people read nothing
but headlines; therefore, it is obvious they must be clear,
informative and interesting.
7. Is the ending proper? News stories often end when they
run out of space or information. That's fine. But sometimes they
need to end.
from Red Gibson, Virginia's Press, 7/11/88
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