Museum debate draws racial line through community

 

By STACEY GRIJALVA

 

Photo by JESSICA HOPPER

President of the Museum of the Confederacy, Waite Rawls, answered questions from the Lexington Community with the support of the city's Tourism Board Chair, Brian Shaw

They were not only on opposite sides of the issue. They were on opposite sides of the room.

Opinions about the possibility of the Museum of the Confederacy coming to Lexington split sharply, though not exclusively, along racial lines at a meeting Monday night.
 

"This is only going to make for animosity," said Beatrice Johnson. "Who is this attraction for? Not for us as a black [community]."
 

Museum President Waite Rawls was in town to answer residents’ questions and concerns about a potential move from Richmond to Lexington.

Al Hockaday, owner of two local stores, worried about the impact on Lexington as a whole.

"I think the negative impacts would be more than the city could bear," Hockaday said. As an example, Hockaday predicted minority enrollment would drastically diminish at local universities because the museum would erode the town's social climate.
 

But Rawls thinks it will offer local college students educational opportunities.

"It's not a memorial or a shrine," he said. "It's a museum and research center."

Sheryl Wagner, director of marketing for Rockbridge tourism, said there has been miscommunication about the name.
 

"You have to consider that the museum is about learning, not promoting the Confederacy," she said. "Gosh, that’s over and done with."

The museum is being crowded out of its current location in Richmond by the construction at nearby Virginia Commonwealth University. Rawls said the museum, with its $500 million collection, is looking for an appropriate place that is historic in its own right.

"[Lexington] would be quite a history tourist mecca," Rawls said. "History tourism…[is] a nirvana from an economic point of view."

Preliminary talks between the Lexington tourism board and the museum have included the possibility of giving the museum real estate tax breaks and the current county courthouse, said Brian Shaw of the tourism board. Shaw called the incentive package normal for enticing businesses and expects the museum to pay back the city with the first two years’ revenue. Those incentives would require local governments' approval.

Monday's talk was the latest development in the proposal for the museum to move here. Lexington is one of 12 Virginia sites trying to attract the museum. The museum asked all sites to file a request for proposal, called an RFP, by April 15. Shaw said the RFP is the beginning of a long process.

If the museum chooses to relocate to Lexington, it would bring thousands of visitors a year, with the biggest economic impact on shops, restaurants, and hotels, said Shaw.

Shaw estimated that visitors would bring in $1 million a year to the Rockbridge area. Of that, about $300,000 would benefit Lexington.

Rawls expects an increase in attendance because of an up-tick in Civil War interest, especially from the baby boomer generation.

Hockaday, as a store owner, said the numbers could not persuade him because he did not want to sacrifice his soul for money.

"Could the Museum of the Confederacy help my business?" he said. "Sure. My dignity far exceeds the value, any value, you could possibly get from the Museum of the Confederacy."

Despite receiving 50,000 visitors a year, the museum does not expect parking to be a dilemma.

Rawls said he and Shaw have discussed using the not-yet-built courthouse parking deck as parking space. A study for the museum found that most visitors to Lexington come during the weekend and summer, so museum proponents argue that the crowds should not overwhelm city parking spots.

Because the whole process is only beginning, specifics have not yet been ironed out.

However, Wagner said Lexington is the first of the 12 cities interested in the museum hold a meeting like Monday night’s.

Shaw said that there would be plenty of opportunities later for community members to speak out.

Mallory Douglas, home from college, asked that the museum respect the African American community in its decisions while considering Lexington.

Del. Ben Cline (R., Lexington), agreed that the museum needs to continue to listen to community members while it considers Lexington as a relocation site.

"We have to make sure [the museum is] something that brings more than just dollars to the area and it’s a museum for the entire community in addition to those who would enjoy it from outside the community," Cline said.


Jessica Hopper reports on Rawls visit to Lexington

Hear more from Hockaday in opposition to museum


Museum considers move to Lexington
Jan. 26, 2007

Local reaction to talk of museum move
Feb. 9, 2007

 Official site of the Museum of the Confederacy

Produced by Washington and Lee journalism students.

Lead supervisor:      Prof. Claudette Artwick

Reporting supervisors:

Prof. Doug Cumming

Prof. Phylissa Mitchell

Prof. Brian Richardson

Technical supervisor:  Michael Todd